Spark and Planpoint are pleased to announce a strategic partnership that seamlessly integrates new development sales and marketing operations with interactive floor plan technology. Major developers including Shape, Austin Birch, Forum and Mach already rely on both platforms to power their projects. The integration enables real-time synchronization between Spark's CRM platform and Planpoint's interactive plan viewer, streamlining workflows for development and sales & marketing teams across North America.
"Planpoint has built a platform that reflects their decades of industry experience, and solves common industry challenges in an innovative and compelling way,” said Cody Curley, President and co-founder of Spark. “We are excited to combine Spark's industry-leading CRM capabilities with Planpoint's innovative visualization platform, and provide customers with automated lead capture and synchronized unit data."
The integration addresses key operational challenges faced by real estate developers and marketing teams. When sales teams update unit information in Spark’s CRM, changes to availability, pricing, and status are automatically reflected in their Planpoint interactive viewer. Similarly, when potential buyers or tenants register interest through Planpoint's platform, their information flows directly into Spark's CRM for immediate follow-up.
"Real estate developers shouldn't have to choose between powerful sales tools and efficient operations," said Laurent Cardinal, founder at Planpoint. "Our partnership with Spark ensures that teams can leverage cost-effective visualization technology while maintaining a single source of truth for their project data."
The partnership builds upon both companies' commitment to serving the new construction industry with purpose-built solutions.
“The integration between Planpoint and Spark on our Kalm project has streamlined our operations to a point where hours of time are being saved from having to manually update each platform when changes occur,” said Dominic Cloutier from Bertone Development Corporation. “Our team prides ourselves on delivering a superior customer experience. Being able to see immediately when a unit goes from available to unavailable provides the homebuyer with an elevated sense of urgency to take action.”
Looking ahead, Spark and Planpoint will continue to enhance their integration to deliver additional value for real estate teams. The combined capabilities of both platforms promise to accelerate sales cycles while reducing the operational overhead of managing new development projects.
Teams interested in learning more about the integration can contact us for a demonstration. To learn more about what this Real Estate CRM can do for your business:
Seamless integration between
Save hours of manual updates every week, enhance customer experience online.
Unit updates in Spark automatically show on your interactive plans online and in the sales office.
Leads from Planpoint instantly appear in Spark, allowing your sales team to follow up quickly and never miss an opportunity.
Stay tuned as we continue to enhance the integration with new features to streamline your sales and marketing processes.
"Planpoint not only provides us with an easy-to-use platform to present plans to potential buyers and tenants with a unique variety of features that benefits our clients and team. It also enables your sales team to work more efficiently while increasing the speed of absorption of projects in their respective markets."
Benjamin Sternthal, President and Founder of Kodem
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